As a business owner, you need to be attracting people into your space. Not only is it crucial that you entice new potential customers to step inside your space, but you also want to be providing all shoppers with the best experience possible. In other words, they need to be able to find their way around the area effortlessly.
How do you achieve this? Through effective mapping and wayfinding systems. You are probably used to encountering mapping in every walk of life. However, these days, these creative and strategic solutions can provide your business with far more value than merely guiding individuals from one location to another.
From building brand awareness to being a 24/7 advertisement, read on to learn how to use mapping to grow your business.
1. To build brand awareness
No matter what industry you are operating in, your company must be continuously working on building and developing brand awareness. To establish your brand, you need to be making a conscious effort to go above and beyond on all fronts – this is the only way your company will penetrate the awareness of your target customer. Branding and mapping systems are closely aligned, which is why forward-thinking business owners incorporate wayfinding systems into their overall marketing strategy and brand-building endeavors.
Mapping is an effective medium to demonstrate a cohesive brand story and can help your brand’s image stand out from the rest of your competitors. By combining high-quality mapping with technology, strategic planning, and creative execution, you will have a cohesive story that helps to deepen your brand’s image and draw in your desired audience.
2. To enhance the customer experience
The last thing any business wants is to provide a negative customer experience. After all, there is no quicker way to lose a potential consumer than to have them feel miserable while in your space. For this reason, mapping is crucial to ensuring that you provide the best customer experience possible. By having a mapping or wayfinding system in your area, you are providing answers to the two most straightforward (but most important) questions that visitors will have: “Where am I?” and “How do I get where I want to go?”
Having a system that answers these questions in a clear, concise, and creative manner increases the likelihood that customers are going to enjoy their time spent finding you and will associate your business with favorable terms rather than negative ones. An effective and well-thought-out mapping system in your space makes a significant difference when it comes to the customer’s decision-making journey. There is a strategic purpose behind all creative mapping that should work to enhance the customer experience.
Generally, shoppers who have a pleasant experience in a space and with a business tend to become repeat customers quickly. This then usually leads to them taking part in word-of-mouth advertising and developing deep brand loyalty. In other words, the more potential customers you reach, and the more they want to come back, the higher your return on investment will be.
3. To reach new potential customers
Once you have installed the signs that are a part of your mapping system, you now have items that are operating as 24/7 advertisements. This means that you can always be reaching new potential customers and letting them know where they can find you. A study published by the University of Cincinnati reported that almost 60% of businesses recorded an average increase of 10% when they changed or improved the visibility of their signage.
That being said, in order to reach new prospective customers, you need to have a mapping system that provides your end-user with a seamless experience. Otherwise, you are going to deter newcomers from entering your space – never mind returning! Instead, you want to entice your target market to come in and experience your brand for themselves.
An excellent strategy for keeping individuals engaged with your mapping system is to display other services alongside the wayfinding. You may want to use the space to encourage visitors to utilize all the surrounding facilities or as a revenue-generating opportunity as third-parties can sponsor it.
If you consider yourself a forward-thinking company, then you must also be considering incorporating a strategic and creative mapping system into your firm’s plans. Investing in a high-quality mapping system is a worthy investment as it builds brand awareness, enhances the customer experience, and helps you reach your target market.
DezignTechnic is a full-service signage and wayfinding design consultancy based in Dubai, UAE, with offices in the United Kingdom, Qatar, Lebanon, and Egypt. By opting to work with the best signage and wayfinding consultants in Dubai, you can be assured that we will design a mapping and wayfinding system that puts your brand out there in the right way to ensure that your target customers find you.