La Mer – Signage Design & Wayfinding

Conceptualizing the signage system for La Mer was a unique challenge since La Mer integrates minimalist and contemporary design, spread across 9.5 million sqf of existing and reclaimed land.

Comprising four distnct zones – the beach, a leisure and entertainment hub, North Island, and South Island – La Mer is one of the most unique places to visit in Dubai

from the arriving experience until the final destination the signage system had to live up to this unique experience.

Reclaimed materials and repurposed items is how we approached this project, thinking in a completely diferent way to output a unique signage and wayfnding system.

Focusing on reclaimed wood to design our pedestrian directonal signage and ensuring that the signage fabricators are up to the task was in its own a huge achievement.


The challenge was to add graphic elements to the entire development, with the help from Meraas’s studio M, we managed to configure a one of a kind visual language for the La Mer carpark