La Mer – Signage & Wayfinding Design
Conceptualizing the wayfinding signage system for La Mer was a unique challenge since La Mer integrates minimalist and contemporary design, spread across 9.5 million square feet of existing and reclaimed land.
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/cover-1.jpg)
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/seocnd-row-2.jpg)
Comprising four distinct zones – the beach, a leisure and entertainment hub, north island, and south island – La Mer is one of the most unique places to visit in Dubai.
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/3rd-row.jpg)
From the arriving experience until the final destination, the signage design have to live up to this unique experience.
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/4th-row-1.jpg)
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/4th-row-2.jpg)
Reclaimed materials and repurposed items is how we approached this project, thinking in a completely different way to output a unique wayfinding design and signage system.
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/lamer-cover-1.jpg)
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/lamer5.jpg)
Focusing on reclaimed wood to design our pedestrian directional signage and ensuring that the signage fabricators are up to the task was in its own a huge achievement.
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/south-beach.jpg)
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/south-beach-monument2.jpg)
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/north-beach.jpg)
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/north-beach-drawing2.jpg)
![north-beach-road](https://www.dezigntechnic.com/wp-content/uploads/2018/06/north-beach-road.jpg)
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/lamer-signage-works.jpg)
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/lamer7.jpg)
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/lamer8.jpg)
The challenge was to add graphic elements to the entire development. With the help from Meraas’s Studio M, we managed to configure a one-of-a-kind visual language for the La Mer carpark.
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/lamer9.jpg)
![](https://www.dezigntechnic.com/wp-content/uploads/2018/06/lamer10.jpg)