Environmental design creates synergy with the setting and tells a story. It's essential to both blend in and stand out for wayfinding to be effective. This includes a wide range of art forms such as architectural layout, scenery, and systems engineering, all of which are involved with the aesthetic qualities of navigation, conversing information, and shaping the concept of creating experiences that connect people to a place.

Nature gives us a lot of inspiration and helps us create beautiful outdoor projects such as the signage of Ritz Carlton. A number of wayfinding concepts were devised, installed, and selected to fulfil the demands of the location. The main objective was to match the tone of the setting, so guests would not only glance at the wayfinding to find their way, but it would also serve as an attractive element of the hotel.

The clarity of wayfinding signage on the outside sets the tone for guests on their entry. Also, it is easy to read and noticeable from a distance. This will assist guests in finding their way while also serving as a smart marketing tactic.

Furthermore, the wayfinding is consistent with  Ritz Carlton's theme that introduces visitors to its charm and aura. This sort of wayfinding design goes beyond navigation and aims to give all visitors a stronger feeling of the place. It is intended to provide unique possibilities to strengthen the bond between the hotel and its visitors.

Inspiration creates authenticity.