Signage and wayfinding consultants in Dubai know first-hand how vital (and beneficial) an effective wayfinding system is to organizations of all shapes and sizes. As every industry becomes more competitive, and consumers are presented with more options than ever before, businesses and organizations must take the necessary steps to provide a high-quality customer experience.
This is why wayfinding systems are so powerful.
If you are still unsure about whether to implement a wayfinding system, or you are having challenges getting started, here are six important questions to ask before building wayfinding systems for your business.
1. What is a wayfinding system?
Wayfinding systems are all around you. However, you may rarely notice them because the most effective ones work seamlessly with their environment. They provide you with all the information you need to navigate a space – without you having to think about it.
When navigating shopping malls, hospitals, office buildings, residential areas, educational institutions and other public spaces, wayfinding systems are required. In these places, wayfinding systems operate as essential guides for visitors as they show directions, provide an understanding of the space, and enhance visitor’s experiences.
2. What forms can wayfinding systems take?
Today, you can find wayfinding systems in a variety of forms with some utilizing signs, others incorporating maps, and additional ones with digital features. In various industries, other innovative methods have been developed, including colored lines, graphics, and symbols.
No matter how a wayfinding system is designed, for it to be effective, it needs to create a feeling of safety and security for anyone who uses it.
3. Why does my business need a wayfinding system?
As a business owner, the last thing you want is for potential customers to be unable to find you. You don’t want them to give up on trying to locate your business because there wasn’t the appropriate wayfinding signage or because they got overwhelmed by mediocre directions. In fact, you want the opposite to happen: You should be doing everything you can to drive customers to your company or organization. Therefore, a wayfinding system for your business is essential.
4. How will customers benefit from my wayfinding system?
Well-designed business wayfinding systems make it easy for customers to locate you and explore your offerings. It helps to make their experience in your space more enjoyable and reduces the risk of them not finding you or leaving early. By having a wayfinding system that is professionally designed with strategic objectives, you can be assured that you are enhancing the customer experience you offer.
For this reason, one of the main benefits of implementing a wayfinding system is that you create an organic guest experience which attracts customers by demonstrating that you care about their user experience. Therefore, if you don’t provide a seamless experience in your space, you are much more likely to deter customers from approaching you or returning.
5. How can the wayfinding system accurately represent my brand?
Wayfinding design is an intricate blend of art and science, and the best systems have the perfect amount of both. On the one hand, the system has to be designed based on the science of wayfinding which ensures it is practical, usable and technologically advanced.
On the other hand, you want to formulate a wayfinding system that is aligned with your brand identity, and that represents your business’s colors, tone, and aesthetic — this is the art portion.
To accurately represent your brand, your wayfinding system should be viewed as a visual marketing medium that is part of your greater brand story. For this reason, each element of your wayfinding system should be cohesive with your overall brand narrative.
6. Why should my business work with wayfinding consultants?
Just as you work with architects to design the building, interior designers to outfit it, and IT personnel to set up the technology, you want to work with wayfinding consultants for your business wayfinding system because they know how to do it effectively.
By working with expert wayfinding consultants, you can be assured that your wayfinding system will be usable and aesthetically pleasing. You will know that the system you have in place is working to create the ultimate customer experience. These consultants understand the latest developments in wayfinding technology and design, and they can devise a system that not only works today, but will continue to be impressive for years to come.
Furthermore, as customers’ expectations continue to grow, the top wayfinding consultants will be able to work with you to find ways to incorporate omnichannel experiences into your wayfinding system design. This, in turn, will help both potential customers and frequent visitors have a more fulfilling experience in your space.
To learn more about what the best wayfinding signage company in Dubai can do for your business, reach out to us today.
Are you considering creating a wayfinding system for your business? What are you hoping to achieve with your wayfinding system? Let us know your thoughts and insights in the comments below.
