Wayfinding is an established strategy for attracting additional foot traffic and producing a beneficial experience for customers. Read on to learn everything you need to know about mall wayfinding systems and how you can improve consumer confidence with good mall signage design.
Are wayfinding systems beneficial for malls?
A variety of businesses should implement well-designed wayfinding systems; however, this is particularly important for malls as there are wide-ranging benefits that can be reaped. For starters, wayfinding design can be an integral aspect of your branding strategy as it can serve you in standing out from your competitors. In fact, when designed and implemented appropriately, your wayfinding design can be one of your brand’s best assets.
Furthermore, a high-quality wayfinding design will boost your mall’s visibility by attracting the attention of passersby and increasing the likelihood of visitors telling their friends and family about their wonderful experience in your space. After all, in order to have a thriving mall, you need to be able to entice customers, which requires you to be seen and known about.
Wayfinding design also creates a better visitor experience, increasing the time they spend in the mall and the frequency with which they return. The benefits of this are clear: The more time a customer spends in your mall, and the more frequently they visit, the more money they will spend.
Will wayfinding design help consumer confidence post-COVID-19?
In the post-COVID 19 era, it is crucial that malls are doing everything they can to attract consumers back inside. Without good design, that will be a challenge; therefore, mall wayfinding design is more critical than ever before.
One of the key benefits of mall wayfinding design is that it aids in improving efficiency, accessibility, and safety — all criteria that are going to determine whether or not consumers decide to visit retail locations. Moreover, once they are in the mall, visitors get the best experience possible thanks to good wayfinding design because it helps reduce any frustration or stress that may arise from not knowing where they need to go or having to spend time searching for the information they need.
In other words, by implementing a well-thought-out wayfinding design plan, you can aid consumers in navigating your space comfortably and ensuring they have an enjoyable experience.
The best wayfinding design ensures that foot traffic is directed and dispersed around your mall, helping to keep things moving. Not only does this assist you in reducing crowds, but it also means that you can boost traffic in quieter areas. This occurs because the wayfinding design system encourages consumers to explore your mall and empowers them to move around with confidence.
Are wayfinding trends important to follow?
New wayfinding trends are introduced every year, some of which may make sense for your mall, while others may not. However, the right ones are guaranteed to make your system more effective. One of the most important ones that your mall should implement is the maximization of data. By collecting and analyzing the appropriate data, you are more likely to design a powerful wayfinding system.
Additionally, your wayfinding design must be part of your omnichannel experience. As today’s shoppers prefer omnichannel experiences, you need your wayfinding system to be consistent with your brand and to complement the online experience you offer.
Now, wayfinding systems have evolved not solely to direct people, but also to assist them in making more informed decisions. Therefore, with your mall, you are particularly suited for this type of experience as individuals are likely to visit more than once.
How do you create excellent mall wayfinding design?
In order to reap the benefits of excellent mall wayfinding design, it is crucial that you partner with those who have the relevant expertise. By working with the top wayfinding experts, you can be assured that you will be presented with a mall wayfinding system that is effective and aesthetically pleasing. Not only do they have the skills and know-how to combine the art and science of wayfinding design, but they are also up-to-date on current wayfinding trends, enabling you to take advantage of them.
Moreover, the top signage and wayfinding consultants in Dubai are able to create wayfinding systems that are adaptable, providing you with the opportunity to continue to expand the system in the future. With the knowledge and know-how to utilize data, enhance effortless movement throughout the space, and ensure that your design aligns with your branding, it is a no-brainer to work with the experts.
If you are interested in updating your mall wayfinding system this year, reach out to Dezign Technic to speak to our team of experts today. As a full-service signage, mapping and wayfinding design firm with 21 years of experience, we have the skills and expertise required for designing and implementing your ideal mall wayfinding system.
