Spanning over 1.2 million sqm, Masar is one of Makkah’s most ambitious mixed-use developments — integrating hospitality, retail, transport connectivity, public spaces, and pedestrian infrastructure within a highly dynamic urban environment.

Dezigntechnic developed a wayfinding strategy focused on managing continuous visitor flow, simplifying decision-making points, and reinforcing spatial legibility across the development. Through structured destination zoning, layered navigation logic, and a clear hierarchy of movement, the system guides residents, visitors, and pilgrims seamlessly between transport hubs, hospitality destinations, public plazas, and key access routes. The approach strengthens orientation at both pedestrian and vehicular scales while supporting the pace and intensity of movement unique to Makkah.